77% of travellers visit food retailers while on holiday
These days, exploring a city is about more than visiting its monuments. Speciality grocers, wine merchants, cheese shops, and confectioners are now an integral part of the travel experience. According to a recent study[1], 77% of travellers say that they enjoy exploring food retailers to sample the popular foods and drinks of their destination.
In Paris, these neighbourhood shops are everywhere and help shape the city’s identity. While often common knowledge to locals, many go overlooked by French and international visitors. The Paris region alone attracted nearly 50 million visitors in 2025, including 23 million international tourists[2], all potential customers for Parisian shops.
Finding the right location often starts online
For many travellers, the experience begins before leaving home. Google searches, online maps, recommendations and customer reviews help travellers identify places, compare what they offer and identify nearby shops, including neighbourhood shops. In a city like Paris, with its many shops throughout every arrondissement, having an online presence is a must.
Some businesses already have it figured out. The Parisian grocer Hédonie, for example, uses its website https://hedonie.paris to present their daily selection of high-quality products, their values and their shop. Of course, site visitors can also find practical information, such as locations, opening hours and customer reviews in French, English and “Translated by Google” to accommodate the grocer’s clearly international appeal.
A .paris site to attract visitors more easily
Visitors often decide which sites to visit in a matter of seconds. That’s why having a website that is clear, identifiable and trustworthy can make a big difference. A website can show what businesses offer, give practical information and help visitors make decisions before setting out. Clear content in multiple languages (when possible) makes it even easier to find information.
Better still, choosing a .paris domain name for a website instantly tells visitors where the shop is located. It is a simple and effective point of reference for visitors while planning their stay or looking for a nearby business. For local searches within a specific neighbourhood or for locations near the user’s current location, this geographical consistency can also help search engines identify websites more easily. In a city like Paris, having a .paris domain is a powerful way to stand out and be found more easily.
Beyond its practical benefits, a .paris site reflects the image and spirit of Paris through proximity, authenticity, creativity and lifestyle. It helps neighbourhood shops to express their identity while boosting their visibility among visitors around the world.
[1] https://stories.hilton.com/2026-trends/home-comforts-are-the-new-carry-on
[2] https://pro.visitparisregion.com/presse/presse/communiques-de-presse/communique-de-presse-bilan-annuel-2025-frequentation-touristique-a-paris-ile-de-france
